Zia Beauty – Launch PR & Influencer Campaign

We launched a dual‑pronged PR and influencer strategy to establish Zia Beauty Clinic as Dubai’s newest luxury aesthetics destination—driving media buzz, influencer content, and early clinic footfall.

Client Overview

Zia Beauty Clinic is a boutique aesthetics and wellness centre in Dubai, offering advanced dermatology, non-invasive cosmetic treatments, and integrative wellness services. Designed to serve a discerning clientele, Zia blends clinical expertise with luxury service and elegant interiors. Ahead of its 2024 grand opening, the brand aimed for rapid visibility and prestige positioning within Dubai’s competitive beauty landscape—targeting beauty-savvy residents, regional influencers, and high-net-worth individuals seeking premium skin, body, and wellness treatments from a trusted, homegrown clinic.

Client Challenges

How We Helped

We crafted a luxury‑focused launch story highlighting Zia Beauty’s advanced treatments, premium interiors, and expert clinicians to spark curiosity and media interest.

Sent personalized media kits and treatment invites to key beauty editors and journalists to secure feature coverage and reviews.

Partnered with premium beauty influencers to create authentic reels documenting first‑hand treatment experiences and clinic ambience.

Hosted an intimate launch event, giving media and influencers early access to meet doctors, tour facilities, and capture content.

Positioned Zia Beauty as a home‑grown luxury clinic targeting Dubai’s diverse expat and local clientele.

Produced high‑quality photo and video assets for press and influencer use, ensuring cohesive brand aesthetics across platforms.

Introduced branded hashtags to cluster user‑generated content and track campaign reach and engagement.

Pitched Arabic‑language releases to regional beauty outlets, broadening appeal among UAE nationals.

Repurposed influencer testimonials and media quotes across paid social and clinic signage to reinforce trust.

Results & Transformation

Zia Beauty’s launch generated rapid visibility and clientele

Zia Beauty’s PR debut sparked significant momentum across Dubai’s beauty scene with press recognition and influencer-led content that converted into measurable awareness and in-clinic visits.

15+ influencer reels across beauty and wellness niches
Press coverage in 7 high-authority media channels
60% increase in walk-ins within first 30 days of launch
Recognition as “Dubai’s Rising Beauty Brand” by regional media

What Clients Say About Us

“Working with PAL DMC has been a game-changer for our brand. Their digital strategies are not only creative but also incredibly effective. We saw a noticeable increase in engagement and lead quality within weeks.”