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Tajvi Gold and Diamonds – Bangle Fest Eid Al Adha Production

For Tajvi’s Bangle Fest campaign, PAL DMC delivered a complete Eid Al Adha content ecosystem, 10 reels, 2 models, multiple looks, and product and lifestyle visuals, all executed from one precision-planned production day.

Client Overview

Tajvi Gold and Diamonds is a premium jewellery brand whose pieces are built around craftsmanship, occasion, and the kind of detail that deserves to be seen up close. Ahead of Eid Al Adha 2026, Tajvi wanted to put its new bangle collection in the spotlight, build anticipation before the festive moment, and do it all with content polished enough to match the product. The brief came with a real-world constraint familiar to many premium brands: maximum impact, without an open-ended production budget or weeks of shoot days. We were brought in to turn a single, tightly planned production day into a content bank capable of carrying the brand for two full months.

Client Challenges

How We Helped

Owned the full production journey from concept to final delivery, so Tajvi had a single team accountable for the creative direction, the shoot, and the finished assets.

Built a detailed pre-production plan covering moodboards, creative direction, concept development, styling, outfit planning, model coordination, and a tight shoot schedule, the groundwork that lets a single day run without compromise.

Designed the entire shoot around content efficiency, planning every look, setup, and frame in advance to capture the maximum number of deliverables in one cycle.

Directed 2 models across multiple looks, balancing detailed product-led shots of the bangle collection with aspirational lifestyle visuals that give the jewellery context and emotion.

Captured photo and video production simultaneously, so a single setup fed both the static and motion assets the campaign needed, without doubling the time on set.

Styled every frame for a premium feel, treating jewellery styling, lighting, and composition as the difference between product photos and genuine campaign visuals.

Turned the day’s footage into a complete, ready-to-use content bank, including 10 reels and carousel-ready assets, mapped to Tajvi’s Eid Al Adha rollout.

Delivered a consistent visual direction across every asset, giving Tajvi’s Instagram profile a polished, cohesive look rather than a scatter of one-off posts.

Planned the output to stretch, structuring deliverables so the brand had enough quality content to stay active and on-theme for two months from a single shoot.

The Numbers, Platform by Platform

Meta Ads — Advantage+ Shopping, engineered for return

The Meta account tells the clearest story of the strategy in action. Across 194 campaigns and £28.7K in total spend, the account reached 1.07M people; but the value wasn’t in the volume, it was in the structure. The premium Advantage+ Shopping campaign returned a 9.28x ROAS, turning £7,066 into high-value purchases, while the video shopping campaign scaled to 814K reach and still held a healthy 4.03x return. Top-funnel prospecting stayed remarkably efficient at just £0.25 per landing-page view. The dashboard shows exactly where the return was concentrated; and how deliberately the spend was weighted toward the campaigns that earned it.

Google Ads — Intent, captured at scale

Google was where we captured demand at the moment of intent. The overview shows 26.8K clicks and 108.98 tracked conversions across the 30-day window, against £38.5K in spend. Cost per conversion landed at £353; a benchmark we flagged openly rather than hid, because it’s the number we’re now actively compressing through ongoing bid and creative testing. Search and shopping carried the high-intent traffic, and the dashboard makes the trajectory visible across the full reporting period.

Shopify - Where the spend becomes revenue

Shopify is where the whole funnel reconciles. Total sales reached £257.4K, up 3% on the prior period, across 212 orders. The headline number, though, is the conversion rate: up 44% store-wide. And it came alongside an 18% drop in sessions; fewer, better-qualified visitors converting harder. The dashboard captures the core thesis of the entire campaign in a single view: less traffic, more money, by design.

Results & Transformation

One precision-planned shoot day, two months of premium campaign content

By front-loading the creative thinking into pre-production, we turned a single day on set into a full content ecosystem, giving Tajvi a premium, consistent presence through the entire Eid Al Adha season.

Delivered a complete campaign content bank from one shoot day, covering photos, videos, reels, and carousels
Produced 10 reels plus carousel-ready visuals, enough to sustain the brand for two months
Directed 2 models across multiple looks, balancing product-led detail with lifestyle storytelling
Captured photo and video simultaneously, maximising output without extending production time
Built a cohesive premium visual direction that elevated Tajvi’s Instagram profile and unified the Eid campaign
A textbook example of production precision: one planned day, multiple creative outputs, a full ecosystem

A Word From Our Founder

“Premium brands often think great content has to mean endless shoot days and an open budget. It doesn’t, it means planning. With Tajvi, we put the thinking in before anyone stepped on set, so a single precision-planned day gave them two months of campaign-ready content without ever compromising on quality. That’s what efficient production looks like: discipline up front, polish in the output.”

— Pal Bhattia, Founder and CEO, PAL DMC

What Clients Say About Us

“Working with PAL DMC has been a game-changer for our brand. Their digital strategies are not only creative but also incredibly effective. We saw a noticeable increase in engagement and lead quality within weeks.”