Park Regis Hotel – Seasonal Event PR

We executed a targeted seasonal PR campaign to spotlight Park Regis Kris Kin’s panoramic New Year’s Eve gala, combining lifestyle storytelling with media and blogger engagement.

Client Overview

Park Regis Kris Kin is a premium hotel in Dubai known for its skyline views and central location. For New Year’s Eve 2023, the hotel aimed to promote its rooftop gala event to attract bookings and establish its event offering as both luxurious and accessible.

Client Challenges

How We Helped

Framed the NYE gala as an upscale-yet-affordable experience, highlighting panoramic views, live entertainment, and central location.

Crafted narrative angles that balanced elegance and accessibility to appeal to diverse guest profiles.

Executed quick-turnaround press releases and media pitches to capitalize on last-minute event planning behavior.

Secured digital placements in lifestyle outlets like Dubai Hospitality News, Filmfare Middle East, Pantime Arabia, and Dubai Global News.

Engaged Dubai-based event bloggers and nightlife reviewers to amplify social chatter and real-time bookings.

Distributed Arabic-language press releases to expand coverage in regional news and entertainment portals.

Delivered high-quality event visuals and teaser content for media use to elevate perceived value.

Aligned placements with key planning dates and long weekends to boost consideration and urgency.

Tracked all digital placements with direct CTAs linking to the hotel’s NYE booking platform.

Results & Transformation

Park Regis’ digital revival generated influence, engagement, and footfall

Park Regis Kris Kin’s NYE campaign combined urgency and appeal to deliver fast, high-impact visibility.

9 online media placements within 7 days
Hotel bookings for NYE event sold out 3 days prior
500K+ impressions across digital placements
2x ROI in media value vs budget spent

What Clients Say About Us

“Working with PAL DMC has been a game-changer for our brand. Their digital strategies are not only creative but also incredibly effective. We saw a noticeable increase in engagement and lead quality within weeks.”