Masti – Influencer-Led PR Amplification

We led a buzz-driven influencer strategy for Masti, pairing curated creator collaborations with press exposure to refresh its brand image and boost seasonal dining traffic.

Client Overview

Masti is a contemporary Indian dining lounge in Dubai that blends bold, eclectic flavors with a lively nightlife vibe and modern aesthetics. Positioned at the intersection of fine dining and social experience, Masti attracts a diverse, trend-conscious crowd. Ahead of a brand refresh, the venue aimed to reignite public interest and relevance through immersive social media storytelling and high-impact PR efforts designed to reintroduce the space to both new patrons and long-time loyalists within Dubai’s competitive hospitality landscape.

Client Challenges

How We Helped

Partnered with select food, fashion, and nightlife influencers whose audiences aligned with Masti’s dynamic and upscale experience.

Created immersive storytelling moments through reels capturing ambiance, cocktails, music, and signature dishes.

Planned content drops around high-footfall periods and weekend bookings to increase conversion from views to visits.

Worked closely with staff and creators during shoots to streamline production and ensure brand consistency.

Encouraged tagged stories and shares from creators’ audiences to spark broader peer-to-peer exposure.

Monitored and repurposed user-generated content to drive organic reach and boost visual consistency across platforms.

Secured press placements in leading lifestyle and food publications to support influencer buzz with editorial validation.

Provided post-ready creative kits and styling notes to creators for aesthetic alignment with Masti’s premium image.

Extended content across Instagram, TikTok, and media sites to diversify touchpoints and amplify brand messaging.

Results & Transformation

Masti’s digital revival generated influence, engagement, and footfall

Through a targeted influencer strategy and strategic PR placement, Masti reignited buzz, attracted high-value diners, and regained relevance in Dubai’s competitive nightlife dining scene.

18 influencer reels with an average 50K+ reach per post
Organic user-generated content increased by 30%
3 food & lifestyle magazine mentions within 2 weeks
Boost in evening bookings through tagged stories and shares

What Clients Say About Us

“Working with PAL DMC has been a game-changer for our brand. Their digital strategies are not only creative but also incredibly effective. We saw a noticeable increase in engagement and lead quality within weeks.”