Kashkan by Ranveer Brar – Festival PR Campaign

We curated a cross-platform PR campaign to spotlight Kashkan’s festive dining experience with Chef Ranveer Brar—driving footfall, reservations, and brand buzz across Dubai’s food and lifestyle media landscape.

Client Overview

Kashkan by Ranveer Brar offers a vibrant, multi-regional Indian dining experience in the heart of Dubai, celebrating India’s culinary diversity with a refined, modern touch. Curated by celebrity chef Ranveer Brar, the restaurant blends bold flavours, elegant interiors, and thoughtful presentation. For the 2023 holiday season, Kashkan launched an exclusive festive menu designed to draw attention from both residents and tourists, aiming to become a sought-after dining destination and media favourite during Dubai’s peak festive dining window.

Client Challenges

How We Helped

We created timely, buzz-worthy angles around festive dining, tapping into media and community sentiment to drive walk-ins and bookings.

Positioned Kashkan in lifestyle, food, and hospitality press to build aspirational value and cultural relevance during the crowded holiday season.

Crafted engaging press releases, story hooks, and interview opportunities to increase organic media interest and earned coverage.

Targeted both South Asian expats and UAE locals with tailored content and media partners to maximize resonance and relevance.

Released bilingual content (English and Arabic) for better pickup across multicultural publications and enhanced campaign accessibility.

Differentiated Kashkan through its celebrity chef-led menu and regional depth, setting it apart from generic festive dining options.

Aligned messaging and positioning with Chef Ranveer Brar’s premium persona to meet upscale audience expectations and build trust.

Framed Kashkan as both festive and authentically rooted in Indian culinary culture, creating emotional and seasonal relevance.

We extended PR beyond food media—tapping fashion, lifestyle, and influencer verticals to broaden awareness and connect across niches.

Results & Transformation

Kashkan’s PR campaign brought measurable growth and brand impact

With a sharp media strategy and creative storytelling, Pal DMC positioned Kashkan as a go-to festive destination.

12+ media pickups within 10 days
Coverage in 5+ leading lifestyle and Arabic media portals
40% increase in reservations during the campaign period
Positioning Kashkan as a must-visit destination during the holidays

What Clients Say About Us

“Working with PAL DMC has been a game-changer for our brand. Their digital strategies are not only creative but also incredibly effective. We saw a noticeable increase in engagement and lead quality within weeks.”