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HoneyPot – Less Traffic. More Revenue

How PAL DMC engineered a full-funnel paid media system across Google, Meta and Shopify; turning leaner spend into £257.4K in sales.

Client Overview

This e-commerce brand came to PAL DMC with a familiar problem: plenty of traffic, but not enough of it converting into revenue. The store was spending across Google and Meta, yet the spend wasn’t connected; each platform was working in isolation rather than feeding a single, accountable funnel. PAL DMC was brought in to rebuild the paid media engine from the ground up, with one clear mandate: stop chasing volume and start engineering return. Over a focused 30-day window (May–June 2026), we restructured the entire funnel around quality of intent rather than quantity of clicks.

Client Challenges

How We Helped

We started by connecting Google Ads, Meta Ads and Shopify into one measurable funnel, so every pound of spend could be traced through to revenue rather than judged in isolation.

On Meta, we built around Advantage+ Shopping, engineering campaigns specifically for return rather than reach; letting the platform’s signals do the heavy lifting on high-value purchases.

We split Meta activity between a premium Advantage+ Shopping campaign focused on return and a video shopping campaign built to scale volume, balancing efficiency with reach.

We kept top-funnel prospecting deliberately cheap, holding cost per landing-page view at £0.25 so we could feed the funnel without inflating acquisition costs.

On Google, we concentrated budget on search and shopping campaigns that captured genuine high-intent demand, deploying spend only against the campaigns earning their place.

We set up proper conversion tracking across the 30-day window, giving us a clean read on what was actually driving sales rather than vanity metrics.

We deliberately reduced low-quality sessions on Shopify, accepting fewer visits in exchange for far better-qualified ones; the foundation of the conversion lift that followed.

We tilted spend continuously toward the highest-ROAS ad sets, compounding the funnel’s efficiency week over week rather than spreading budget thinly.

Throughout, we treated cost per conversion as a benchmark to compress, not accept; running ongoing bid and creative testing to keep pushing efficiency upward.

The Numbers, Platform by Platform

Meta Ads — Advantage+ Shopping, engineered for return

The Meta account tells the clearest story of the strategy in action. Across 194 campaigns and £28.7K in total spend, the account reached 1.07M people; but the value wasn’t in the volume, it was in the structure. The premium Advantage+ Shopping campaign returned a 9.28x ROAS, turning £7,066 into high-value purchases, while the video shopping campaign scaled to 814K reach and still held a healthy 4.03x return. Top-funnel prospecting stayed remarkably efficient at just £0.25 per landing-page view. The dashboard shows exactly where the return was concentrated; and how deliberately the spend was weighted toward the campaigns that earned it.

Google Ads — Intent, captured at scale

Google was where we captured demand at the moment of intent. The overview shows 26.8K clicks and 108.98 tracked conversions across the 30-day window, against £38.5K in spend. Cost per conversion landed at £353; a benchmark we flagged openly rather than hid, because it’s the number we’re now actively compressing through ongoing bid and creative testing. Search and shopping carried the high-intent traffic, and the dashboard makes the trajectory visible across the full reporting period.

Shopify - Where the spend becomes revenue

Shopify is where the whole funnel reconciles. Total sales reached £257.4K, up 3% on the prior period, across 212 orders. The headline number, though, is the conversion rate: up 44% store-wide. And it came alongside an 18% drop in sessions; fewer, better-qualified visitors converting harder. The dashboard captures the core thesis of the entire campaign in a single view: less traffic, more money, by design.

Results & Transformation

A leaner funnel that out-earned a louder one.

In 30 days, PAL DMC’s restructured paid media system proved that disciplined spend beats noisy spend. By cutting wasted reach and leaning into the campaigns that were genuinely returning, we grew revenue while actually sending less traffic to the store — turning a fragmented setup into a compounding growth engine.

£257.4K in total sales, up 3% on the prior 30-day period
9.28x peak ROAS on the premium Advantage+ Shopping campaign — turning £7,066 into high-value purchases
+44% store-wide conversion rate on Shopify, driven by better-qualified sessions
1.07M total Meta reach across active campaigns, against £28.7K total spend
£0.25 cost per landing-page view, keeping top-funnel prospecting highly efficient
18% fewer sessions – proof that less traffic, engineered well, can out-earn more

A Word From Our Founder

“This is exactly the kind of work I want PAL DMC known for. Anyone can buy traffic; the discipline is in knowing which spend actually returns and having the nerve to cut the rest. We didn’t make this brand louder, we made it sharper. Fewer sessions, more revenue, and a funnel that gets stronger the longer it runs. In a market like Dubai, that’s the difference between marketing that looks busy and marketing that builds a business.”

— Pal Bhattia, Founder and CEO, PAL DMC

What Clients Say About Us

“Working with PAL DMC has been a game-changer for our brand. Their digital strategies are not only creative but also incredibly effective. We saw a noticeable increase in engagement and lead quality within weeks.”