Black+Decker – Lifestyle PR & Launch Buzz

We launched a lifestyle-forward PR campaign to celebrate the grand opening of Black+Decker’s first-ever global brand store in Dubai, blending product storytelling with festive media outreach.

Client Overview

Black+Decker is a globally trusted brand in home appliances and tools. With the launch of their first brand store in Dubai, they aimed to drive festive product visibility, online traffic, and store footfall by connecting utility with lifestyle during the Ramadan and White Friday seasons.

Client Challenges

How We Helped

Positioned the launch within a lifestyle and innovation context, with a focus on celebrating nostalgic food memories using Black+Decker air-fryers.

Created a seasonal PR theme tied to traditional recipes and healthy cooking, driving cultural resonance and emotional engagement.

Pitched the story to top media outlets like Timeout Dubai, Zawya, Al Bayan, and Hashtag Dubai for regional and pan-Arab visibility.

Issued Arabic and English press releases to increase pickup across multicultural and national media outlets.

Aligned campaign with high-traffic sales moments like Ramadan and White Friday to capitalize on shopping intent.

Highlighted star products like air-fryers in feature stories and curated gift guides to boost online discovery and traffic.

Secured placement in seasonal shopping and gift guides, presenting Black+Decker as both functional and festive.

Linked PR mentions to landing pages for product categories, driving direct discovery and purchase journeys.

Framed the brand store as a flagship for smart utility and accessible innovation in daily life.

Results & Transformation

Black+Decker’s Dubai launch sparked press traction and online traffic

By combining lifestyle PR with festive storytelling, the campaign drove high-impact coverage, boosted ecommerce traffic, and positioned the flagship store as a regional leader in innovation and everyday utility.

10+ regional and pan-Arab media features
Strategic placement in shopping guides and Ramadan specials
+70% spike in online traffic to the product landing page
Positioned the store as a regional flagship for innovation & utility

What Clients Say About Us

“Working with PAL DMC has been a game-changer for our brand. Their digital strategies are not only creative but also incredibly effective. We saw a noticeable increase in engagement and lead quality within weeks.”