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Namak Mandi – A Revenue-Intent Engine from Day One

We built Namak Mandi’s launch phase as a full-funnel, revenue-driven campaign, pairing Instagram growth, influencer trust, Meta Ads, TikTok discovery, and Google Business Profile into one engine that turned attention into calls, directions, menu views, and dine-ins.

Client Overview

Namak Mandi is a Dubai restaurant rooted in bold, authentic flavour, the kind of place built on repeat visits, word of mouth, and a steady stream of hungry regulars. When the brand came on board in mid-April, the brief wasn’t about chasing views for the sake of it. It was commercial: grow a real audience, build trust fast, and turn that visibility into the customer actions that actually move a restaurant, calls, directions, menu views, delivery orders, and bookings. On a lean media budget of around AED 15,000 a month, the goal was simple and measurable: more people walking in, calling, and ordering. We came on board to make every dirham work toward that.

Client Challenges

How We Helped

Built the whole campaign around customer action, treating calls, directions, menu views, link taps, and messages as the real KPIs, not just reach and impressions.

Grew the Instagram account from a standing start, publishing content that built a genuine local following while driving profile visits and link taps that signalled real intent to visit.

Activated influencers for fast trust-building, mixing in-venue visits with home-delivery collaborations so Namak Mandi landed as both a dine-in destination and a strong delivery option.

Leaned into delivery-focused creator content specifically, opening up a second revenue stream alongside dine-in and meeting customers wherever they wanted to eat.

Ran lean, action-focused Meta Ads optimised for messages and clicks, squeezing remarkable efficiency out of a modest budget, down to as little as AED 0.13 per link click.

Turned the Google Business Profile into a core conversion channel, optimising it to drive calls, direction requests, and menu views, the actions that sit closest to an actual visit.

Generated a steady flow of Google reviews through influencer and customer activity, building the local social proof that tips a nearby search into a booking.

Used TikTok for top-of-funnel discovery, reaching tens of thousands of new viewers and feeding fresh audiences into the funnel each cycle.

Tracked the full funnel month over month, shifting budget and content toward the channels and formats delivering the most high-intent customer actions per dirham.

The Numbers, Platform by Platform

Meta Ads — Advantage+ Shopping, engineered for return

The Meta account tells the clearest story of the strategy in action. Across 194 campaigns and £28.7K in total spend, the account reached 1.07M people; but the value wasn’t in the volume, it was in the structure. The premium Advantage+ Shopping campaign returned a 9.28x ROAS, turning £7,066 into high-value purchases, while the video shopping campaign scaled to 814K reach and still held a healthy 4.03x return. Top-funnel prospecting stayed remarkably efficient at just £0.25 per landing-page view. The dashboard shows exactly where the return was concentrated; and how deliberately the spend was weighted toward the campaigns that earned it.

Google Ads — Intent, captured at scale

Google was where we captured demand at the moment of intent. The overview shows 26.8K clicks and 108.98 tracked conversions across the 30-day window, against £38.5K in spend. Cost per conversion landed at £353; a benchmark we flagged openly rather than hid, because it’s the number we’re now actively compressing through ongoing bid and creative testing. Search and shopping carried the high-intent traffic, and the dashboard makes the trajectory visible across the full reporting period.

Shopify - Where the spend becomes revenue

Shopify is where the whole funnel reconciles. Total sales reached £257.4K, up 3% on the prior period, across 212 orders. The headline number, though, is the conversion rate: up 44% store-wide. And it came alongside an 18% drop in sessions; fewer, better-qualified visitors converting harder. The dashboard captures the core thesis of the entire campaign in a single view: less traffic, more money, by design.

Results & Transformation

From mid-April launch to a measurable revenue-intent engine, on a lean budget

Inside its first 30-day cycle, Namak Mandi moved well past vanity metrics, generating real customer actions across calls, directions, menu views, and messages, then sustained that momentum straight into May, all on roughly AED 15K a month in media.

Instagram grew from 1,183 to 2,827 followers in the first 30 days (+1,373 net), generating 476K+ views, 33.8K interactions, and 619 link taps (up 242%)
Activated 17 influencers (12 visits + 5 home deliveries) for 561K+ views and 10,342+ engagements, opening a second revenue stream through delivery-led content
Google Business Profile drove 5,490 customer actions in the launch cycle, including 533 calls, 3,022 direction requests, and 1,707 menu views
Meta Ads delivered 1,201 results on just AED 1,259.84 in spend, at a cost per result as low as AED 0.6
May sustained the momentum: 329K+ Instagram views, 417K+ influencer views, 7,212 Google Business actions, 716 calls, and 4,025 direction requests
May Meta Ads hit peak efficiency, 3,978 link clicks at AED 0.13 and 122 messages at AED 3.79 on under AED 1,000 spend, contributing to the brand’s 2x–3x growth within three months

A Word From Our Founder

“With a restaurant, the only metric that ever really matters is whether more people are calling, walking in, and ordering. Views are nice, but they don’t pay the bills. With Namak Mandi we built the entire campaign around customer action from day one, and on a lean budget we turned that into real calls, directions, menu views, and deliveries. That’s the difference between marketing that looks busy and marketing that’s commercially useful, especially in a market as fast as Dubai, where a brand can’t afford to be quiet or unclear.”

— Pal Bhattia, Founder and CEO, PAL DMC

What Clients Say About Us

“Working with PAL DMC has been a game-changer for our brand. Their digital strategies are not only creative but also incredibly effective. We saw a noticeable increase in engagement and lead quality within weeks.”